New York Post Features PERK Plastic Surgery in the New ‘Pre-Après Beauty Craze’
What began as an insider ritual among Beverly Hills regulars has officially gone national. In the November 12, 2025 print edition of the New York Post, journalist Perri Ormont Blumberg spotlighted PERK Plastic Surgery’s own Courtney Coons, NP, among the leading experts defining the “ski-bunny” aesthetic—the growing trend of women scheduling facelifts, injectables, and skin-rejuvenating treatments before ski season.
Our PERK Pre-Après Package has become a cult favorite: from Aspen to Montauk, clients and beauty insiders on both coasts are buzzing about the results. The secret to maintaining an effortless glow through wind, sun, and après-ski selfies lies in regenerative, biostimulatory aesthetic technology.
Why Invest in Après-Ready Skin
When people prep for après, they’re not just planning their outfits and moon boots—they’re preparing their skin for effortless post-slope photos that exude quiet luxury and somehow survive ski goggle impressions, windy slopes, and the dry mountain air.
While PERK’s home base is in Beverly Hills, more than half of our winter bookings now come from out-of-state visitors. During ski season, Botox and Daxxify appointments rise by 40 percent, while skin resurfacing treatments, such as Sofwave & MOXI, and photofacial treatments, like BBL HERO, increase by nearly 50 percent—underscoring just how many clients are embracing the new pre-après beauty craze.
As Courtney explains:
“Patients want their skin to have that polished, ‘Instagram-filter’ glow that looks effortless for ski-après and candid slope-side pics.”
High altitude, UV exposure, and low humidity quickly deplete moisture from the skin barrier. Add biting winds and indoor heating, and even the healthiest complexions become dry, flaky, and dull. For those preparing to hit the slopes, PERK offers a bespoke pre-ski getaway ritual meticulously designed to restore, lift, and illuminate.
A Bespoke Pre-Ski Getaway Ritual
The PERK Pre-Après Package embodies the same refined sensibility that defines the PERK aesthetic: a philosophy centered on regenerative rejuvenation and long-term skin health. Under the guidance of board-certified plastic surgeon Dr. Michelle Lee and board-certified nurse practitioner Courtney Coons, each treatment plan is fully customized—blending skin-smoothing devices, collagen-stimulating therapies, biostimulatory injectables, and medical-grade skincare to leave you refreshed and camera-ready without ever looking “done.”
The complete experience—complemented by a personalized at-home medical-grade skin care regimen—is more than a treatment; it’s an invitation to pause before the season begins. Each personalized pre-apres package is thoughtfully designed to renew the skin, restore radiance, and help you step into your getaway with confidence and luminosity that lasts well beyond the slopes.
Elevate Your Winter
Ski season is here, and the ski-bunny aesthetic is more than a passing trend—it’s a statement.
To achieve dewy, lifted skin that withstands cold mountain air and après-ski selfies alike, contact PERK Plastic Surgery in Beverly Hills. Whether you’re local or flying in for the season, our team will design a bespoke Pre-Après treatment plan that elevates your winter glow.
Book Your Pre-Ski Glow Consultation
As seen in the New York Post Winter Ski Guide, Print Edition — November 12, 2025
