Dr. Lee was recently featured in Digiday alongside leading voices in the healthcare creator space. Here's what she had to say.
Social media has changed the way people research health and beauty topics. From skincare routines to surgical procedures, patients are turning to online content to help guide their decisions. And increasingly, they're seeking out something traditional influencers can't offer: real medical expertise.
A recent Digiday piece explored how physician creators are carving out a unique and trusted space in the creator economy, and Dr. Michelle Lee was among the voices featured.
Credibility Comes First
In the article, Dr. Lee spoke directly about how she approaches brand partnerships. While major skincare companies have approached her seeking product endorsements, she's turned down many of them.
"Very large skincare brands want me to substantiate that 'this moisturizer is the next greatest and the best' and it's very lucrative," Dr. Lee told Digiday. "Those brands, we actually turn down, even though it's good for a partnership with the practice for visibility. Because if I don't think that this cream is any better than any drugstore cream, I'm not going to be a doctor that backs that up."
It's a stance that reflects the same philosophy behind everything at PERK Plastic Surgery: honesty over hype. Dr. Lee's commitment to evidence-based medicine means her patients — and her audience — can trust that what she recommends, she genuinely believes in.
Why Physician Creators Are Different
The Digiday article highlights a meaningful distinction between traditional influencers and physician creators. A doctor posting on social media answers not only to the FTC and a brand's legal team, but also to their state medical board, their specialty's ethics guidelines, and a professional reputation built over decades. That accountability creates a fundamentally different kind of trust.
Dr. Lee's credentials speak for themselves: she is a board-certified, Harvard-trained plastic surgeon, a published researcher, and a former star of E! Entertainment's Dr. 90210. Her work has been recognized by Castle Connolly as one of the top plastic surgeons in the country. But what sets her apart isn't just her resume; it's her willingness to say no when something doesn't meet her standard of care.
The PERK Approach
At PERK Plastic Surgery, every recommendation, whether it's a skincare product, a non-surgical treatment, or a surgical procedure, is rooted in what Dr. Michelle Lee would genuinely offer her own patients.
That means honest conversations about realistic outcomes, transparent guidance on which procedures can and can't achieve, and a commitment to results that enhance your natural features rather than chase trends.
If you're considering a consultation, we invite you to experience that difference firsthand.
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